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Porter’s Five Forces Model – How To Understand...

In this installment of the Viral Octopus knowledge series, we are going to talk about a powerful business management theory for understanding the competitive environment that a particular business faces. Michael Porter developed his theory of  Porter’s “Five Forces” analysis at Harvard Business School and published it in 1979. Since then it has exploded in […]

Grow While Managing Risk With The Ansoff Matrix

In this installment of the Viral Octopus knowledge series, we are going to talk about the Ansoff Matrix. This popular tool for assessing the options and risk inherent in various growth strategies is also called the product/market expansion grid. Applied mathematician and business management theorist H. Igor Ansoff spent his teenage years in the nascent […]

Monroe’s Motivated Sequence: Five Steps to...

In this installment of the Viral Octopus knowledge series, we are going to talk about Monroe’s “Motivated Sequence” – a five-step method for persuading people to do something that’s been around for a long time. This effective template for communication is named after professor Alan Monroe of Purdue University who laid out the details in […]

Five Core Concepts of Marketing Psychology

In this installment of the Viral Octopus knowledge series, we are going to talk about what psychology can tell us about influencing people. Understanding how people make choices can help us nudge people towards making decisions we want them to make. Five core concepts of marketing psychology provide useful insight into subconscious processes that influence […]

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